Campaigns

One of CAPS more recent endeavors is in the Public Awareness Campaign arena. Many of the software products, websites, and mobile apps we develop are public-facing. It is only natural that a campaign to promote these products is necessary in getting the word out to Alabamians that these products and resources exist. We are dedicated to providing our sponsors with full-scale, customized campaigns including the following:

  • logo development and branding services
  • campaign strategy
  • original collateral design: posters, brochures, promotional items, and exhibit displays
  • diverse media mix including traditional and new media
  • placement of media throughout the state
  • coordination of commercial production: TV, radio, digital, and outdoor
  • social media campaigns and content curation
  • reporting and analysis

To date, we have coordinated seven public awareness campaigns for local and state agencies to promote their services and initiatives.