State and Federal programs utilize CAPS expertise, software, and data to impact the public positively. Some programs call for CAPS to play a managerial role, while CAPS provides evaluations and countermeasures for other programs. Still, others will employ both our research and marketing capabilities.
A large portion of our projects fall into the traffic safety arena and utilize our proprietary CARE software. We’ve also expanded into the Weather and Disaster Response arena.
Buckle Up in Your Truck
The Buckle Up in Your Truck (BUIYT) program was introduced in Alabama in 2005 after pick-up truck drivers and occupants were identified on both state and national levels as having the lowest recorded safety belt usage.
Buckle up in Your Truck was modeled after and operated in conjunction with the 2005 Click It or Ticket program, a proven measure in increasing safety belt usage. The program’s 2005 success led to repeated efforts in 2006 and 2007.
Alabama was one of eight southeastern states that participated in the initial BUIYT programs. CAPS evaluated the programs based on before and after data and compiled a comprehensive report for the programs.
Click It or Ticket
Click It or Ticket (CIOT) is a traffic enforcement and public education program conducted between April and June each year in Alabama. Multiple agencies and organizations participate in this effort to improve highway safety through the use of seat belts.
CAPS has been involved in the Click It or Ticket program since its 2001 inception. Learn More
Drive Sober or Get Pulled Over
The Drive Sober or Get Pulled Over program is focused on the importance of not drinking and driving. It involved a strong media, and enforcement blitz focused on the Labor Day Holiday weekend. Due to its strong media presence, it is often referred to as the Drive Sober or Get Pulled Over campaign.
CAPS assisted with the data collection and analysis efforts to determine the success of the campaign. A telephone survey was conducted from a representative portion of the state as soon as the enforcement period ended. A total of 500 qualified Alabama driver residents were randomly sampled using a combination of landlines and cell phone exchanges. Learn More
The overwhelming majority of drivers (77%) had seen or heard messages encouraging people to avoid drinking and driving.